Noni Zaharia, Ph.D.
Assistant Professor
Department of Management
Education
Ph.D. in Sports Administration, University of Northern Colorado
MBA, Athens University of Economics & Business, Greece
B.S. in Management and Marketing, Romanian-American University, Romania
Research Interests
Consumer Behavior, Organizational Behavior, Sport Marketing, Sport Sponsorship, Sport Finance, Analytics and Research Methods, Sport Events and Facilities, Sport Administration
Publications and Media Placements
Zaharia, N., & Moore, S. (2020). How to win games in the National Basketball Association:
An exploratory analysis. Modern Applied Science.
Zaharia, N. (2019). Using golf analytics to determine the optimal age range for golfers
on the PGA Tour. Modern Applied Science, 13(3), 42-45.
Zaharia, N., Brandon-Lai, S., & James, J. (2017). Show me the money: On predicting
actual purchases in cross-national sponsorship. International Journal of Marketing
Studies, 9(4), 38-53.
Zaharia, N. (2017). University-industry knowledge transfer: Channels of sport research interaction. International Journal of Business and Management, 12(9), 1-16.
Honors and Awards
- NASSM Doctoral Research Grant Award Winner (2014)
- Sport Marketing Association (SMA) Best Student Research Paper Winner (2014)
Professional Organizations and Associations
- American Marketing Association (2015 - Present)
- North American Society for Sport Management (2013 - Present)
- Sport Marketing Association (2013 - Present)
- Alliance for Sport Business (2011 - Present)